Why professional photos and videos
are so important in Estate Agency
By now it should be clear to everyone that photos are incredibly important for estate agency marketing.
If your listings don’t have big, beautiful photos then you’re going to have problems.
Buying a home is an emotional purchase so your advertising needs to not only convey information but also inspire emotion.
Providing lots of quality photos together with well written copy can definitely help your clients become emotionally attached to a home.
Video however takes this to another level.
- Adding video to an email increases the click through rate by 200 to 300%.
- Adding video to a landing page can increase conversion by 80%.
- Including a video on your home page can increase conversion rates by 20%.
- Videos generate more than 1,200% more social shares than text and image posts.
- Video drives a 157% increase in organic traffic from search engines.
Looking at stats like these why wouldn’t you want to increase your conversion rates by 20% to 80% simply by adding video to your home and landing pages?
Please click on the video links below to sample the kind of quality of our hd video work.
If you are interested in marketing your property using the same quality of photos/videos as we can provide, please let us know.